International Journal of Advanced Research in Management and Social Sciences
  • Year: 2015
  • Volume: 4
  • Issue: 8

Complacent sustainability of corporate social responsibility for training and development in select company in India

  • Author:
  • P. S. Nagarajan, A. Saravanan
  • Total Page Count: 7
  • Page Number: 234 to 240

*Assistant Professor, Alagappa Institute of Management, Alagappa University, Tamilnadu

**Ph.D. Research Scholar, Alagappa Institute of Management, Alagappa University, Tamilnadu

Online published on 2 December, 2015.

Abstract

The corporate law was updated by Indian parliament, after foregone years of debate that brought several provisions to Indian Corporate Governance. Though several provisions were mentioned in Companies Act 2013, the most attentive decision made by the Government was “two percent” requirement.1 Indian was the first country mandated CSR. The purpose of this study is to illustrate the need of CSR activity of Lupin established Lupin Human Welfare and Research Foundation (LHWRF) in Bharatpur, a rural village in Rajasthan. This study is based on the secondary data. Lupin initiated the training programs on beauty business that provides employment to rural villagers and seen as a supportive measure to self reliability and income generation activities. Sustainability of the village people can be achieved through their initiative for conducting training programs on income generation activities for the rural community. In this study, formidable challenges of NGO CSR activities was considered as a major factor. It is imperative that NGO was a primary sector to manage the sustainable development of the rural society. The sustainability of CSR activities through NGO is identified for analysis in this paper. The result would highlight and urge the necessary changes in government policies with regard to corporate companies in India to undertake initiatives for effectively conducting training programs for rural villages in India.

Keywords

NGO, Lupin Foundation, sustainability, CSR, Government policy