Analyzing the current penetration of 4G technology in Indian market

This study was conducted to know the Current Penetration of 4G technology in B2B and B2C segments. Research was conducted for, as Bharti Airtel had launched 4G as a pioneer. This study will give road map for the entire telecom player to understand the prospects customers & do the business better by tapping the current segment.

Reason for selecting the topic is Globalization has given abundant opportunity in communication & information. This led to cropping of numerous companies resulting in acute competition in telecommunication. Indian & multinational companies are leading service providers in the telecom sector. 4G is a new service which Airtel has launched recently. Internet is the heart of information technology &we are in era of digitization. Currently Airtel is only company which provides 4G service, so it is monopoly of Airtel. The topic of my interest &so plot the road map ahead.

The significance of the study are to understand the market of Internet Service Provider, to understand the market of 4G, to know that how people can update them by upgrading network of 4G, to know the response of Internet users on 4G.

The objectives of the project are to identify internet users in market, to identify captured market by different companies, to identify potential customer for 4G by site mapping, to identify customer's perception.

The researcher had used descriptive research for the completion of this work by adopting convenience sampling & primary data collected by method of questionnaire.

4G seems to be a very promising generation of wireless communication that will change the people's life to wireless world. There are many striking attractive features proposed for 4G which ensures a very high data rate, global roaming etc. New ideas are being introduced by throughout the world, but new ideas introduce new challenges. Someday 4G networks may replace all existing 2.5G and 3G networks, perhaps even before a full deployment of 3G. Multiple 3G standards and springing up that would make it difficult for 3G devices to be truly global.