Work Values of AM Radio Station Broadcasters in Tuguegarao City

The study revolved around the concept that the personal values of individuals greatly influence their work values. The outcome therefore of the workmanship of individuals or group could be enhanced by redirecting their values towards their job in a more positive way. Since, work values is considered as an influential factor in the job performance of workers particularly the broadcasters of the Five AM radio stations in Tuguegarao City, the main concern of the study is to identify the ten (10) work values of the broadcasters based on the Filipino Work Values Scale of Vicentita M. Cervera and was based from the study conducted by Dr. Teodora L. Baquiran of Cagayan Colleges Tuguegarao. It also determines the possible relationship between their work values and broadcast performance. The study is more comprehensive through the inclusion of the respondent's profile. The researcher used the descriptive-correlational method of research.