Consumer Psychology with Sensory Marketing Effect from Canonical Correlation Analysis

The store environment plays a vital role in creating good shopping experience to consumers. It also refers to the environment that gives a coordinated visual display of merchandise and the ease of mobility within the store. Where, the emotional reaction is activated by the physical evidence it directly influences the shopping behaviour of consumers. Marketers, try to attract the consumer for buying and remembering their product/service through sensory marketing. They required not only to build a relationship with their consumers but to make them involve by appealing to their senses. Thus, eateries are adopted the multiple senses in their store for retaining their consumers. The present study investigates the consumer psychology with sensory marketing of organized eateries in Chennai city through spending more time factors with their psychological effect of sense of sight and taste.