Problems of Indian red clay pottery (Terracotta) industries and policies for development

In the present day, the Indian red clay pottery (Terracotta) industry has been put forward as a major cottage industry for use & throw product for catering, artifacts, garden products etc. In a predominantly rural country with a very low income and simple needs, red clay pottery plays an important role. The artisan himself is the proprietor and works on his own initiative and with his own capital. As scientific and technical knowledge is lacking due to illiteracy and poverty, the techniques of production remain the same age-old inferior and the products lack in standardization along with reproducibility of the same quality. The objective of the present study is to examine the characteristic features of the Indian red clay pottery industry, problems of the sector and recommend appropriate suggestions and guideline for its appropriate technological development, adoptability by poor potters and implementation.