Demographic variables and customer orientation on women entrepreneurs in network marketing in Chennai

Network marketing is a subset of direct selling and is also known as, “multi-level marketing”. Multi-level marketing is also called networking marketing, which is a way of distributing and selling products and services through a chain of independent distributors rather than through traditional retail outlets. Human Resource Management is the process of making efficient and effective use of human resource so that the set goals are achieved. HRM seeks to develop the competencies of the employees so as to derive benefit for the organization and to integrate individual and organizational goals, skill formation, and developments are recognized as the main hallmarks of HRM (Goss, 1977). The fastest growing and highly profitable network marketing industry employs talented manpower which needs to be keenly nurtured, managed and motivated. Still it cannot be said that the entrepreneurship movement has taken off the ground and it is felt that the movement is still in the transition period. Entrepreneurship and overall participation of women in the economy are closely related to each other.