Study on sales of coffee preferred by customers

Coffee is one of the most popular brewed drinks in Indian culture. It is loaded with antioxidants and beneficial nutrients which improve health and burn fat. The coffee customers consume more coffee for relieving of frustration and mental depression, apart from get together. The consumers prefer different types of coffee with different taste and sales are rapidly increasing in Chennai for the past few years. The morning cup of coffee provides more than a jolt of caffeine and has a significant impact among the consumers.

In today's scenario one could find Cafe Coffee Day shops everywhere in the city apart from hotels and restaurants. The coffee shops introduce new flavours for the customers based on the seasonal fluctuations. It targets on the students, college goers, middle level Executives and the people who are addicted to coffee, mainly to promote sales.

This study mainly concentrates on the sales of coffee preferred by customers, regarding their choices and also to know the customers opinion about the stress relaxation and also to identify the need for preferring coffee. Due to variations in flavouring and taste, coffee is sold maximum in the morning and the evening times because after having it for the full day it gives relaxation and energy for the working people. In addition to it the employees who works in the organizations makes it a habit to consume more often to release their frustration and monotony. This study also identifies the consumption of coffee between 300-400mg of caffeine per day, and also to know the sales in terms of marketing and promotions of different types of coffee, which suits the customers. In the competitive world, the market players are concentrating in terms of building the belief based on trust to buy it. And this study is mainly concentrated on the above factors, which is considered as an important one.