Common Marketing Practices of Micro Enterprises

The study aimed at finding the common marketing practices of micro enterprises in Tuguegarao City. It sought some practices that brought good profit to businessmen and some practices that entrepreneurs have to undergo in setting up business that have affected the profit of the industry they are in. In any business plan, it is important that the proponent has wide knowledge about the kind of business to be set up. Important concerns are to be taken into consideration like the assurance whether the plan is feasible or not. This would require an analysis of the strengths and weaknesses of the proposed business, identifying opportunities in the community that would contribute to its success and the threats that might jeopardize its operations in the future. Other concerns like business location, financial sources, management and organization, availability of skilled manpower and raw materials in the area, procurement system, business name, among others, will follow. It is also of great importance if the entrepreneur will have to undergo trainings for entrepreneurial development. It is through trainings and mastery in the formulation of marketing strategies would spell the sustainability of any enterprise.