The Learning Styles of The Marketing Management Students of Cagayan State University

The extent of students’ participation in class activities and how much they learn from the discussion depends on the compatibility of the students’ approach to learning and the instructors’ approach to teaching. This study aimed at determining the dominant learning styles of the second year students taking Bachelor of Science in Business Administration major in Marketing Management in the College of Business, Entrepreneurship and Accountancy 1 ^st Semester, School Year 2015–2016. Descriptive method was used to investigate the students learning style. The result of the study showed that all the learning styles were possessed by the students. Interpersonal learning style became the strongest and Bodily Kinesthetic style of learning being the weakest. Moreover, Intrapersonal and Musical were the second and the third dominant styles of learning among students. The result also showed that female respondents were significantly strong in intrapersonal learning style while male respondents were strong in interpersonal learning style. That implies that male respondents are more comfortable in collaborative learning while female respondents learn by doing self-paced school work.