Brand equity and business performance

A Brand is considered to be the most important intangible asset of the business. Building a brand requires careful planning and a great deal of long term investment. Companies spend a considerable amount of their revenue and time in brand building activities. The most distinctive skill of professional marketer is the ability to create, maintain, enhance and protect brands. Brand equity being the added value of a product by virtue of its brand has both psychological and financial value for firm. Brand equity and Business performance are the two concurrent topics of interest to both managers and academicians. The study includes why branding is required for different firms. This study also examines the relation between brand equity and business performance. The study includes understanding the dimensions of brand equity and the important contributors of brand equity. The study analysis what are the brand strategies of different firms and what is the model for industrial branding.