An empirical investigation of tourist satisfaction of the athens of the east (Madurai)

The purpose of the study is to identify the factors influencing tourist Satisfaction of Madurai. Satisfaction of the tourists is the most important for tourism and hospitality, it is not only for tourism business survival and also provide good image of destination and creating tourist demand for the particular destination, decrease in satisfaction of the tourist may lead tourist downfall of the particular destination. Tourist satisfaction level speaks about the complex of the tourist product and it is quality such as pleasure and recreation, accommodation, food and beverages, transport facilities, amenities and tourism facilitators. Tourist service providers play a vital role on tourist satisfaction. Without support of these tourism products a tourist cannot enjoy the fruitful trip. This research also provides practical insights to measure which of the factors highly influence the satisfaction of the Madurai tourists.