Reader, Maharaja Surajmal Institute, GGSIP University
Online published on 20 May, 2017.
Change is the nature of life. When we talk about the paradigm shift then we mean that a big change has taken place. In the entrepreneurship world there is also one paradigm shift taken place and that shift is in the women entrepreneurship. A woman of India who was considered to be totally dependent on his husband and family for her livelihood has now started new ventures and are using entrepreneurship as an efficient weapon. Previously women were expected to be fit only on some stereotyped posts. But now women have shown that they are fit not only for few but for many jobs. They work as a successful entrepreneur who is providing jobs to many. In this paper the researcher has attempted to discuss the meaning of women entrepreneurship, motivating factors, categories, success factors and challenges of women entrepreneurs in India.
Women, Entrepreneurship, Women Entrepreneurship Success, Shift