Buyer behaviour in EGG market in Andhrapradesh

The present study focuses on buyer behaviour in Egg market in Andhra pradesh and offers suggestions for the increase of egg consumption, which plays a pivotal role for the survival of the poultry Industry. The aim of marketing is to identify and satisfy target customers’ needs and wants. Marketers must study their target customers wants, perceptions, preferences, and shopping and buying behaviour. Such a study will provide clues for developing new products, product features, prices, channels, messages and other marketing mix elements. It is very important for marketing and future marketers to recognize why and how individuals make their consumption decisions so that they can make better marketing decisions. No doubt, marketers who understand buyer behaviour have a great competitive advantage in the market place.