Role of corporate social responsibility in national re-enforcement in Indian Multi National Companies

Corporate Social responsibility is expressed as the voluntary assumption of responsibilities that go beyond the economic and legal responsibilities of business firm. Ideally, CSR policy would function as a built in self regulating mechanism whereby business world monitors and ensure its support to law, ethical standards and international norms. Consequently business would embrace responsibility for the impact of its activities on the employees, stake holders, communities and all other members of the public sphere. CSR not only addresses the above attributes but also fights against climate change, sustainable management of natural resources and consumer protection too. The concept of CSR began in 1920 and found itself in the spot light after 1951. The exercise of social responsibility must be consistent with the corporate objective of earning a satisfactory level of profit. It implies a willingness to forego a certain measures of profits in order to achieve non-economic aids. CSR focused business world proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public regardless of legality. Driven by the CSR movement, firms, especially MNCs have sought to positions themselves as good corporate citizens. The investigator has consulted the secondary sources to analyze and interpret the title, further in the paper an attempt has been made to examine the role of selected Indian MNCs is reinforcing, the development and welfare activities among the respective societies in our mother land.