Nollywood, the Nigerian film industry, has come a long way, pioneering with Igbo language genre films. The industry started producing English language films to enhance its patronage before producing along the line of generic trend. There have been epics/historical films, prostitution and ghetto life films, films delving into traditional beliefs, love and romance, crime/gangsterism, thrillers, Christian genre, gender issues, comedy, political issues, and horror films. The various genres provided frameworks upon which producers capitalised to further the boundaries of Nollywood. Little wonder then that the industry has cultivated some financial success formulae, which include a good story, capitalising on the star system (using popular ‘selling faces’ at that time, at whatever cost even if they are not playing lead roles), an established director, and the prevailing trend. In the generic development, the Christian genre films have been seen as veritable instruments for evangelism. In the main, they aim at preaching the word of God to win souls, to bring backsliders to the Christian fold again, and to increase or strengthen the faith of believers who may be in the valley of indecision. Unfortunately, current developments in Nollywood have not raised the ante in this direction, as opposed to the early productions. Through a critical reading of Lancelot Oduwa Imasuen's Private Sin, the paper submits that, the film is a veritable attempt at strengthening the value system; that there is need to reinvent the production of Christian genre films that would help enhance moral rectitude among Nigerians.
Reinventing, Nollywood, Christian Genre Films, Media, Inculcating, Moral Values
