How does globalization impact through retailing? A case study of Kerala

It is an attempt to analyse the impact of globalization on Kerala's traditional retail sector. Before the implementation of new economic policies in India, retail sector had played a significant role in the social and economic life of people. The globalization era witnessed a sudden debacle of traditional retail sector in all parts of India. Kerala is not an exception to it. It is a fact that Kerala's traditional retail sector has been facing the onslaught of domestic heavy weight retailers since the beginning of Mall operation. Market being the cynosure of present day globalization, its impacts and influences on retail sector is perceptible. The capitalist forces mainly focus on profit aggrandizement, and operate through the market system. This paper mainly discusses the entry of capitalist forces and their impact on Kerala's traditional market and society.