Bankers familiarity and preference towards financial inclusion in Sivaganga district

The stark reality today is that most poor people in the world still lack access to sustainable financial services, whether it is saving, credit or insurance. The great challenge before us is to address the constraints that exclude people from full participation in the financial sector. Therefore the banking institutions are more responsive to fulfil the needs of the public. For the purpose of attaining the goal of Financial Inclusion (FI), the bankers should have the familiarity towards all the FI products. This paper cover the bankers familiarity of the Financial Inclusion which include profile of the respondents, bankers opinion towards No-frill account, services of BC, issue of Kisan Credit Card and so on. In order to analyse the familiarity and preference of the bankers towards FI products ANOA and Friedman test has been applied. The researcher found that age, experience and types of the bank working by the respondents are significantly differed with the FI product offered by the bankers.