A study of job stress among sales personnel with reference to LIC: Trichy region

Over the years, a lot of research has been carried out in the realm of work place stress and it has been emphatically proven that intense or prolonged stress leads to a negative impact on one's mental and physical well being. Even though a fair degree of stress may be felt in all occupations, some work places have been known to experience more stress compared to others. Life insurance sector is one of the sectors were the employee's monetary benefits are based on their sales targets although reasonable salary is given to them which is fixed and not based on target achievements. It is a normal tendency, people avoid life insurance and prefers to invest their money where high returns are expected. Keeping this philosophy in mind, it is a challenge for the sales team to convince the prospects and sell them insurance products. This research paper is an attempt to find out the degree of stress between the employee's of LIC and the employee's of Bajaj Allianz Life Insurance Company.