Effectiveness of campus training programmes for the MBA students in Assam and Tamil Nadu

In today's Indian context of MBA colleges, many colleges are bubbling with Campus training programmes for the MBA students. Through these programmes the students are made to acquire skills needed not only for the placement but also improving personality. Among the soft skills, the ability to communicate in English has increased significantly. Learning English language has become popular for business, commerce and cultural reasons and especially for internet communications throughout the world. Here the researcher attempted in making a study about the effectiveness of the campus training programmes for MBA students from Guwahati in Assam and Tiruchirapplli in Tamil Nadu based on the educational literacy level as both have similar percentile of 91.47 and 91.37 respectively. 30 students from Guwahati city MBA colleges and another 30 from Tricuhriapplli city colleges were taken for the study. Descriptive design is adopted. The sampling method used was stratified random sampling method. This study revealed that by way of applying Mann-Whitney Test, there is significance at the level of Storytelling method which is effective among the campus training programmes.