Traditional models of consumer behavior: An overview

The purpose of the research work is to study the traditional models of consumer behavior. The study starts with objectives of traditional models of consumer behavior overview. Consumer behavior in general and also examines the various theories and available to understand consumer behavior. Theories of consumer behavior and models are a natural extension of human behavior theories. The two major consumer categories represent the basis for understanding how they guide the reverse models and theory under each. It was ascertained that in terms of cognitive and humanistic, the varied theories and models under them all have special attribute. These represent the basis for the selection of the theory or model suited to person product or service category. These models also help special marketing strategies like position and market dividing the total numbers of market and sub group of people.