International Journal of Advanced Research in Management and Social Sciences
  • Year: 2018
  • Volume: 7
  • Issue: 12

Title: The level of satisfaction of internet café users

  • Author:
  • Romel C. Nemino
  • Total Page Count: 38
  • Page Number: 153 to 190

Surigao del Sur State University, Philippines

Online published on 5 December, 2019.

Abstract

The primary aim of this study is to determine the level of satisfaction of internet café users in Bislig City. Researcher-made questionnaire was employed with a sample of 488 respondents using the non probability sampling. Findings reveal that most of the customers or internet users are females and single in status ages 16–20 years old. In terms of the educational attainment, most of them are in the tertiary level and are believers of the Roman Catholic faith. As to the problems encountered with the use of the internet, most of the users respond that slow access is the lingering issue when going online. Further, findings reveal that the level of satisfaction of internet users is moderately satisfied. To determine the significant difference in the level of satisfaction of customers when grouped according to demographic profile and problems encountered, the t-test for independent samples and analysis of variance are utilized. Results further disclose that age, sex, civil status, religious affiliation, educational attainment, occupation, gross monthly income and the problems encountered do not show any significant difference with regards to their level of satisfaction. Empirical results of this study may contribute to the internet café owners and operators as this is essential to improve the competitiveness of the internet café operators or owners by giving much emphasis on the services offered beyond what internet can provide to achieve superior customer satisfaction.

Keywords

Customer satisfaction, internet, service, Philippines