1MBA, Faculty Member and Thesis Adviser, College of Business, Entrepreneurship and Accountancy, Cagayan State University, Andrews Campus, Tuguegarao City, Cagayan, Philippines
2Student-Researcher, Bachelor of Science in Business Administration, Cagayan State University, Andrews Campus, Tuguegarao City, Cagayan, Philippines
3Student-Researcher, Bachelor of Science in Business Administration, Cagayan State University, Andrews Campus, Tuguegarao City, Cagayan, Philippines
4Student-Researcher, Bachelor of Science in Business Administration, Cagayan State University, Andrews Campus, Tuguegarao City, Cagayan, Philippines
5Student-Researcher, Bachelor of Science in Business Administration, Cagayan State University, Andrews Campus, Tuguegarao City, Cagayan, Philippines
Online published on 5 December, 2019.
The main objective of this study was to ascertain and compare the purpose and effect of using E-gadgets and social media among Generation X and Millennial. This study utilized the descriptive comparative research design considering that the study compared the utilization of gadgets on both Millennial and Generation X. The study also described the assessment of both groups of respondents regarding effects of Social Media and Gadgets on the social activities. The respondents of the study were students of the Cagayan State University-Andrews Campus represented the Millennial and individuals who are under Generation X who live within Tuguegarao City. The respondents were grouped according to their generation groups which are the Generation X, with age 37–60 years old, and the Millennial, with age 36 and below. On the group of the millennial, this group of respondents were represented by students from different colleges of the said university. The group of the Generation X were represented by the individuals who lived within Tuguegarao City. However, purposive sampling was employed in the selection of participants. Hence, only individuals whose ages are from 37–60 years old were considered as respondents. In addition, cluster sampling was employed in determining the number of respondents from the group of the Millennial. It was determined through Slovin's formula using the number of enrolees per course and department. The questionnaire was the main tool of this study and is composed of 3 parts. Part I focused on the profile variables of the respondents particularly age, sex and number of hours spent in Social Media and Gadgets for both groups of respondents. Other profile variables included was Year level and course for the Millennial respondents while occupation for the Generation X respondents. Part II was on the assessment on the purpose of both groups of respondents regarding their purpose in using social media and gadgets. Lastly, part III was used in determining the assessment of both groups of respondents regarding the effects of social media and gadgets on social activities. Based on the results of this study, majority on both groups of respondents are female. Most of the Generation X respondents are under age bracket 37–40 years old while most of the millennial respondents are under age 20 years old and below. Moreover, majority of the millennial respondents are third year and fourth year. Lastly, most of the Generation X respondents are exposed to social media and gadgets for 1–2 hours/Day while the Millennial are exposed 3–4Hours/Day. Despite positive effect social media and gadget in the work and studies of both groups its responsible use is still advised. Guidance of parents as well as teachers is still needed especially for Millennial
Gadgets, millennial, generation x, social media, technology, technology focused, guidance, Slovin's formula, descriptive-comparative study
