1Research Scholar, PG & Research Dept. of Commerce, Holy Cross College, Trichy-2, Tamil Nadu, South India
2Associate Professor, PG & Research Dept. of Commerce, Holy Cross College, Trichy-2, Tamil Nadu, South India
Online published on 5 December, 2019.
Organic farming is a one form of agriculture and it has been developing rapidly. The consumer's interest and preference towards organic products has been increased nowadays. This research is descriptive in nature. Stratified simple random sampling technique has been used and fifty respondents were surveyed by using a well structured questionnaire. The findings of the study show that most of the respondents (52 per cent) are in the age group of below 30 years and more than three fourth of the respondents (76 per cent) are female. Majority of the respondents (70 per cent) are doing business/employed, most of the respondents (74 per cent) make their purchase of organic products within 1 year. Therefore consumer's level of preference towards organic products are due to nutrition, health benefits and palatable etc.
Organic products, consumer preference, purchase of products etc
