1Professor, MBA Department, Vivekanandha Institute of Information and Management studies, Elayampalayam, Tiruchengode
2Research Scholar, Bharathiar University, Coimbator
Online published on 5 December, 2019.
The paper analyses the factors influencing the consumer behavior towards green products. The objective of the study is to analyze the factors that significantly contribute to induce their willingness to opt for green products. Structured questionnaire were employed in and around areas in Namakkal to collect responses on factors such as social influence, attitude towards environment, environmental awareness and environmental perception. Convenient sampling method is used to choose samples from the population. The data thus collected is tabulated and analyzed using statistical tools such as simple percentage analysis, cross tabulation and chi-square analysis.
Consumer behavior, Green products, Environmental awareness, Environmental perception, Attitude, Social influence
