Perception of consumers on online advertising

Internet usage, nowadays, is rapidly growing. It is an important medium in reaching out consumers. The population of internet users is increasing, thus, the importance of understanding consumers’ perception to know and understand the effectiveness of online advertisements. The purpose of this research was to determine and understand consumers’ perception towards online advertising. Today's businesses and consumers are not only limited to face-to-face transactions but are empowered without limit by modern technology, or the so-called online businesses. The research was conducted at Tuguegarao City. Two hundred respondents were involved. They are composed of online consumers and advertisers. Questionnaires were distributed as a tool to survey and gauge their perceptions towards online advertising and how it helps them. Using the descriptive-correlational method to gather data, the researchers found out that most of the respondents had neutral responses. The results demonstrate that, nowadays, people do not focus on the brand of the products or the benefits they get from them. Instead, they focus more on how these products satisfy them or make them happy. The result of the study also revealed that there was a significant relationship between the respondents’ profile and their perception to online advertisements.