1Doctoral Research Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi
2Assistant Professor, Alagappa Institute of Management, Alagappa University, Karaikudi
Online published on 5 December, 2019.
The Government of India was banned certain Advertisement to telecast in the Television media. The reason behind this decision is to protect the consumer and customer. In 1970’s very few TV channels was available but now Ads agencies have various option of TV Channel to advertise. In this, recently developed Channel is Kids Television Channel. Most of the Ads Agencies are started targeting the Children through these channels. In this particular sector the competition are heavy for the advertiser because the number of channels is more. But duration of viewing time was very limited because children are more engaged in Academics & playing games. This is the real challenge to the ad agency to identify which channel and what type of program was more preferred by the children. Thus the researcher has undergone the analytical study to know the channel and type of program preferred by the children. And also the researcher try to identify the stimulating factor influence the children to scrutinize the advertisements endorsed in Kids Television Channels.
Advertisement, Children, Kids Television Channel etc
