International Journal of Advanced Research in Management and Social Sciences
  • Year: 2018
  • Volume: 7
  • Issue: 9

E banking service adaptability strategy and its perceived quality of employees in selected banking in Trichy

  • Author:
  • C. K. Muthu Kumaran1, S. Ponmanikandan2
  • Total Page Count: 8
  • Page Number: 22 to 29

1Associate Professor, Alagappa Institute of Management, Alagappa University, Karaikudi, Tamilnadu, India

2Ph. D. Scholar, Alagappa Institute of Management, Alagappa University, Karaikudi, Tamilnadu, India

Online published on 5 December, 2019.

Abstract

E-Banking implies performing rudimentary banking transaction by customers round the clock globally through electronic media. Today's banking is no longer confined to branches. Customers are being provided with additional delivery channels which are more convenient and are cost effective to the banks. This paper is an attempt to study the employees’ perceived quality of E banking services in Trichy. `E-banking means “delivering of banking servicesto a customer as per his convenience using information technology”. The study focuses on 277 respondents on selected banks branches in Trichy based on quota sampling techniques. The results of the study indicates that male respondents perceived high quality on the following facets that is employees roles, employee competency and employees satisfaction based on mean score (1.79, 1.73and 1.75) respectively. The study has suggested adaptation of any strategy need enough competent building on the employees since banking industry face lot of strategically changes in India.

Keywords

Employees perceived quality, competency Employees interaction, Role and satisfaction