Business Administration Department, College of Business, Umm al-Qura University, Makkah, Saudi Arabia, hjotaibi@uqu.edu.sa
Online published on 3 February, 2020.
This study sought to uncover whether there is any evidence of strategic reorientation among Saudi telecommunications companies in line with the major economic changes taking place in Saudi Arabia, and whether these Saudi companies are developing organisational flexibility or not.
A multiple-case study was conducted involving document analysis and interviews at three of the major companies in the Saudi telecommunications sector: Mobily, STC (Saudi Telecom Company), and Zain (Kuwaiti company), using recent publicly available information, mainly from their latest annual reports, combined with interview data to examine the nature and extent of organisational flexibility in these firms and their strategic planning in light of forecasts of the economic environment.
The findings uncovered details related to foresightful strategic planning and evidence of developing organisational flexibility for the three major Saudi telecommunications providers – Mobily, STC and Zain.
The study confirms previous research that also indicated evidence of both foresightful strategic planning and organisational flexibility in the Saudi telecommunication sector.
Saudi telecommunications sector, strategic planning, strategic foresight, organisational flexibility, economic changes
