International Journal of Advanced Research in Management and Social Sciences
  • Year: 2019
  • Volume: 8
  • Issue: 3

Impact of advertisement on society

  • Author:
  • Manjeet
  • Total Page Count: 4
  • Page Number: 7 to 10

R/S, Deptt. of Sociology, MDU, Rohtak

Online published on 5 December, 2019.

Abstract

Advertisement is believed to be one of the best ways to make a product popular among the citizens of a nation. Simply advertisement is the promotion of a company product and services carried out primarily to drive sales of the product and services but also build a brand identity and communicate changes or new product/services to the society. Societal role of advertisement is quite a fascinating one. On the one hand, it helps in generating the trends in particular society While on the other hand, it is becoming the cause of breaking norms that had been past of society for so long in order to create a unique impact. Simply we can say that it has both positive and negative impact on society.

Keywords

Society, Advertisement, Promotion