Life insurance is an agreement between policy holder and insurance company, which gives assurance to the rest of the family members of survive best. A study on factor affecting investment decision of investors in life insurance Objectives behind this project are to find out the various factors affecting investment decision of investors in life insurance and to evaluate preferences of the investors while taking life insurance investment decision. I have used the non-probability sampling method in which convenience sampling method. Questionnaire is used for survey purpose. Primary data is collected through structured questionnaire. For the study purpose I use the questionnaire. I also used literature review. I have taken 100 respondents as my sample size looking to the time limit & assuming that they provide correct information to me. All samples are taken from the Bardoli region.
Factors affecting investment decision, insurance, policyholders, agents, decision making
