Managing strategic change

This desk review article looks at strategic change and how managers steer the change. When we talk about strategic change and managing the change, we look at why the need for the change, who will sense it the need and the one to manage and implement the changes factors Organizations have to embrace change to remain competitive in today's business environment. Competition, change in consumers taste or new and more innovative products force them adopt change. Change management is influenced by factors such as culture, technology, organization structure, employees and Politics.