The online shopping preferences of the bachelor of science in accounting technology students of the college of business, Entrepreneurship and Accountancy

The growth of shopping has gone from the brick to click or traditional malls and bazaars, to websites and easy application right at our fingertips. Consumers changed the way they go shopping from the traditional way to the virtual way. This study was conducted to determine the online shopping preferences of the Bachelor of Science in Accounting Technology students of Cagayan State University. This study was conducted at the College of Business, Entrepreneurship and Accountancy of Cagayan State University-Andrews Campus, Tuguegarao City where the respondents were enrolled Second Semester of SY 2017–2018. The respondents of this study were the 153 BSAT students who are engaged in online shopping. The data gathered were tabulated, analyzed and interpreted using the descriptive statistics like frequency counts, rank, percentage and weighted mean. Descriptive method was used to come up with a good result of the study. Result of the study revealed that majority or 52.29 percent of the student respondents spend less than 1 hour when shopping online. From among the various online shopping platforms, Lazada was the most preferred with a category mean of 3.96 whereas Ayos Dito with a category mean of 3.28 was least preferred. When shopping online, student-respondents usually buy clothing and footwear and so with bags and wallets. The result shows that student-respondents are more into fashion. In terms of mode of payment, cash on delivery is preferred over online payment. The results of this study highlights the need for online platforms and online shoppers to take the online shopping seriously, therefore it is recommended that online shopping platforms should devise a way to continuously inform consumers about their rights and obligations in order to increase consumer confidence in online shopping.