1GUADAMOR-Dean, College of Criminal Justice Administration, Cagayan State University, Piat Campus, Cagayan, Philippines
2PhD-Faculty Member, College of Criminal Justice Administration, Cagayan State University, Piat Campus, Cagayan, Philippines
3MSCrim Faculty Member, College of Criminal Justice Administration, Cagayan State University, Piat Campus, Cagayan, Philippines
4LLB., MSC Faculty Member, College of Criminal Justice Administration, Cagayan State University, Piat Campus, Piat, Cagayan, Philippines
Online published on 5 December, 2019.
The study aimed to determine the milk preference of College of Criminal Justice Administration students of Cagayan State University-Piat Campus given that the school has recently produced milk products made from cows. It is a descriptive quantitative research which utilized survey and interview. The study was able to establish a benchmark data on the preference of respondents on fresh cows’ milk against commercial milk. Greater number of respondents believed that fresh milk is more nutritious, healthier, more affordable, and more practical to buy and it is the product they could drink regularly. It can be concluded that in spite that fresh milk could provide nutritious and healthier drink among respondents, commercial milk could be more affordable compared to fresh milk. The processing of fresh milk is the primary cause of little likeness of fresh milk in terms of taste. Improved processing and handling of fresh milk to improve the taste of milk, lowered price and improved the packaging are recommended actions to be done to increase its likeability.
Milk products, cow's milk, milk preference, Criminal Justice Administration, survey, interview
