The article analyses and criticizes three journal articles on competitive advantage. The paper looks at the broad literature in relation to competitive advantage and strategies that companies employ to attain a competitive edge in the market against its competitors. This involved reviews, critiques, and synthesis of representative literature on the topic in an integrated way for generating new perspectives on competitor analysis, advantages and strategies. My research found out that gaining competitive advantage and employing proper strategies is important if a firm wants to be successful in its business.
