1PhD Faculty Member, College of Criminal Justice Administration, Cagayan State University, Piat Campus, Piat, Cagayan, Philippines
2Dean, College of Criminal Justice Education, Cagayan State University, Piat Campus, Cagayan, Philippines
3MSCrim Faculty Member, College of Criminal Justice Education, Cagayan State University, Piat Campus, Piat, Cagayan, Philippines
4LLB., MSC Faculty Member, College of Criminal Justice Administration, Cagayan State University, Piat Campus, Piat, Cagayan, Philippine
Online published on 5 December, 2019.
This study aimed to identify the marketing channels of dairy products in Cagayan. It utilized the descriptive qualitative method of research. The respondents were the producers, processors, and middlemen in the milk production. It was found majority of the sources of milk are those that come from the raised carabaos, milk in cooperatives and associations. The most sellable dairy products are milk candy and pasteurized milk. Moreover, women have higher participation in the marketing channel most especially in the product processing and development. The marketing channel in the province of Cagayan is ‘producer-processor-retailer-consumer.’ It is recommended that the concerned agencies in the province should conduct a program which gives seed money or provide milk-producing livestock to the interested participants to increase livelihood opportunities and the production of carabao milk. It is further recommended that there should be a support in patenting procedures and processes in the dairy products industry.
Milk products, marketing channel, milk processing
