LPT, DIT Faculty Member, College of Business, Entrepreneurship and Accountancy, Cagayan State University, Andrews Campus, Tuguegarao City, Cagayan, Philippines, 3500
Online published on 5 December, 2019.
The study aimed to assess the online buying behavior of the College of Business, Entrepreneurship and Accountancy employees. Specifically, the study surveyed the employees’ preferred E-Commerce platform, rate of recurrence of doing online purchasing, location of doing online purchasing, and preferred payment method. In assessing the employees’ buying behavior, the researcher administered the survey questionnaire to the employees. Moreover, the study was conducted during the 1st Semester of Academic Year 2017–2018 at the College of Business, Entrepreneurship and Accountancy, Cagayan State University, Caritan Sur, Tuguegarao City. The researcher concluded that the College of Business, Entrepreneurship and Accountancy employees use the three most popular E-Commerce platforms namely Lazada, Shopee and Zalora. They seldom purchase online as they still prefer the traditional method of purchasing. They do most of their online purchasing at work as majority of them do not have internet connection at home. Their preferred mode of payment is Cash on Delivery as they consider it the easiest and safest.
Buying preferences, Online Buying Behavior, Internet Shopping Behavior, E-Commerce Platform, Online Purchase, Online Shopping, Internet Shopping