Advertisements preferences for cbea faculty members

Advertising has grown into a multi-billion industry. Perceptions toward advertisements have become so varied. The study provided a glimpse of how professional tertiary education faculty members perceive advertisements. The respondents were the 36 faculty members of the College of Business, Entrepreneurship and Accountancy of Cagayan State University. A survey questionnaire was crafted to be used as the data gathering instrument. Data gathered were tabulated, analyzed and interpreted using descriptive statistics like frequency count, percentages and distribution, weighted mean and ranking. Results of the study reveal that television is the most preferred medium of advertisement among the faculty members while the least is the radio and internet advertising. Further results reveal that informative advertisements are the type most preferred while emotional advertisements are the least wanted by the respondents.