The importance of the features and functionalities of facebook as a social network site

The Internet has revolutionized the world. From “word of mouth” communication to sending letters via snail mail, then now the fastest and best mode of communication-the Internet. Today, vast array of Internet services are available such as the world-wide web, electronic mail, information retrieval, file transfer, social media and many more. In the year 2004, when a young man created The Facebook which was primarily use as a social media for the Harvard University students, now, Facebook became a popular social networking site. Today, millions of users know about Facebook. The purpose of this study was to evaluate the level of importance of the features and functionalities of Facebook as a Social Networking Site among first year students of the College of Business, Entrepreneurship and Accountancy of Cagayan State University Andrews Campus. A survey questionnaire was used to gather data. Weighted mean was used to determine the of importance of the features and functionalities of Facebook while Frequency and percentage distribution was used to determine if respondents have Facebook account, their frequency of visit and if Facebook is recommended to support on-site learning. The analysis of data was carried out using MS Excel application. The findings of the study showed that almost all features and functionalities of Facebook are important to the respondents except one. Also, it revealed that all respondents use Facebook and majority open their Facebook account daily. Lastly, almost all respondents recommend Facebook to be used by teachers or professors to support on-site learning.