International Journal of Advanced Research in Management and Social Sciences
  • Year: 2019
  • Volume: 8
  • Issue: 9

Logistics performance at the service of improving E-Commerce

  • Author:
  • Mohamed Achraf Laissaoui1, Aziz Babounia2
  • Total Page Count: 11
  • Page Number: 19 to 29

1Ph. D Student, National School of Commerce and Management, Ibn Tofail University, Kenitra

2Research Professor, National School of Commerce and Management, Ibn Tofail University, Kenitra

Online published on 5 December, 2019.

Abstract

During the last decades we are witnessing the dazzling development of Internet exchanges, and the emergence of the concept of "New Economy". The interest in e-commerce is due to the fact that with the spread of the Internet, the boundaries of commerce have changed. Unfortunately, those who embarked on this adventure of the global market, faced a major difficulty: the dematerialization of trade has a limit, that precisely the character "material" products and therefore the need to resort to logistics to route the product from the provider (web-merchant) to the customer. Faced with the growing interest in logistics as a key success factor for a merchant website, a new concept is developing: e-logistics. One can then wonder whether this is really a new logistics, specific to e-commerce, or simply a generalization of current practices. What are the specificities of e-logistics? What are its issues and strategies? What about his constraints? So many questions to which we will try to bring elements of answers.

Keywords

Electronic Commerce, Logistics, Management, Distance Selling, New Economy