Factors influencing competitive advantage among supermarkets in Kenya: A case of nakumatt supermarket

The purpose of the study is to review, support and Make recommendation on factor influencing competitive advantage among supermarket in Kenya, especially on influence on product innovation, information technology, managerial capacity and relationship with suppliers on competitive advantage. The Internet revolution has led to the advancement of online business all over the world. The environmental, social, and economic aspects are significant to the e-commerce sector both to retailer and consumer. It cannot be over-emphasized how important the sustainability of e-commerce in all three dimensions is. E-commerce will allow consumers to shop online easily, at any hour of the day, using secure payment systems; furthermore, trust in retailers’ websites is of paramount importance to consumers. This calls our attention to the gap in previous studies, and consequently, the purpose of this study is to fill the gap, to ensure sustainable e-commerce in three dimensions; environmental, social, and economic.