The influence of store atmosphere and planogram on customer repurchase intention

Store atmosphere plays a significant marketing tool. Customers who positively experience a retail’s store atmosphere may feel very satisfied. Space management is the influential unit in the store atmosphere. The primary objective of this research study to investigate store atmosphere factors namely interior, exterior, layout, visual merchandising, price and promotions that influence the customers repurchase intention also analyses the store layout, what to display in shop, and where to place the products.