An Analytical Study of Traditional and Digital Marketing as a Reference to the Milk Mantra of Odisha

This research paper presents an analytical study of traditional and digital marketing strategies employed by Milk Mantra, a prominent dairy brand in Odisha, India. The aim of this study is to explore and compare the effectiveness of traditional marketing techniques with digital marketing methods in the context of a local dairy product. By examining the marketing approaches Milk Mantra utilizes, this paper highlights the challenges and opportunities associated with both traditional and digital marketing, providing insights into their respective strengths and weaknesses. The findings of this study can serve as a reference for businesses in the dairy industry and other similar sectors, enabling them to make informed decisions regarding marketing strategies.