International Journal of Applied Science and Engineering
  • Year: 2014
  • Volume: 2
  • Issue: 2

A competitive intelligence measures in business forecast with renewable intensity sources

1II M.E (CSE), Kathir College of Engineering, Coimbatore, Tamil nadu, India

2Kathir College of Engineering, Coimbatore, Tamil nadu, India

Online published on 10 June, 2015.

Abstract

Extracting the data automates the process of finding predictive information in a large database. The ability to gather and analyze effectively business and corporate intelligence is a major advantage for all practitioners in high-tech industries. Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Competitive Intelligence (CI) may not be inappropriate and compares and contrasts competitive intelligence with business intelligence, competitor intelligence, knowledge management, market intelligence, marketing research, and strategic intelligence. Competitor analysis is an essential component of corporate strategy. Predictive analysis is using business intelligence data for forecasting and modeling. It is a way to use predictive analysis data to predict future patterns. In this paper we propose the competitive measures between the two renewable energy sources (RES) namely solar and wind energy. The factors used for determining the competitions between the two sources are price, quality, selection, service, location, reliability, stability etc.

Keywords

Product, purpose, communicate, opportunity