The Role of Strategic Management in Achieving Institutional Excellence in Syrian Universities: The Mediating Role of Innovation

The current study aims at identifying the role of the strategic management regarding achieving institutional excellence in Syrian universities in the presence of innovation as a variable agent as well as articulating the descriptive analytical approach. The sample consisted of (110) faculty members from Tishreen University for the academic year 2023-2024 AC. A survey was used as a tool for the current research which consisted of (47) terms based on three major points. The outcomes revealed that: the grade of each of the strategic management, institutional excellence, as well as innovation at the university, heading out of the faculty members' view point, was moderate. Moreover, it showed that innovation has a great role as a mediating variable agent between strategic management and institutional superiority at the university, from their own personal perspective.