International Journal of Advances in Social Sciences
  • Year: 2016
  • Volume: 4
  • Issue: 3

A study on consumers in special reference to TV advertisements

  • Author:
  • Rahul Patel1, Ashish Dubey2
  • Total Page Count: 3
  • Page Number: 169 to 171

1Assistant Professor, Commerce Dept., Christ College, Jagdalpur

2Assistant Professor, Commerce Dept., Vivekanand Mahavidyalaya, Raipur

Online published on 11 April, 2024.

Abstract

Consumer behavior is a most important factor for product establishment in market. Advertisement is the most sensitive media which affects the consumer behavior. The present study shows that advertisement media, how it affect consumer behavior regarding normal usable products in market.

Keywords

Consumer behavior, TV Advertisements, Marketing, Marketing activity, FMCG (Fast Moving Consumer Goods)