Revival of the ‘Golden Bird’: A Gap Analysis of Governments Initiatives and Tourist Expectations in Uttar Pradesh using Systems Approach

India, known as the Golden Bird as is home to the oldest of the religion of world, Hinduism. For centuries, India has been successfully giving knowledge to entire world in various fields like science, arts and spirituality. India is considered as an attractive destination among tourist in context of spirituality. Government of India is laying foundations to support tourism in across states by starting several schemes under the umbrella of Make in India. This paper is conducted with the objective to perform a Gap analysis by identifying the various reasons that block the growth of spiritual tourism in India with reference to U.P. despite its attractiveness. The aim of the research was to use systems thinking and present the problems faced by tourists and the initiatives taken by government in a holistic way to show the causal nature of problems.