The paper starts analyzing the evolution of social media in the financial field according to a new phenomenon, called social trading. Precisely, there is an increasing number of trading platforms which enable all segments of investors -such as the retail ones -to operate in financial markets with risky financial contracts called contracts for difference (CFD). The paper describes how the on-line trading platforms of CFDs work and how the new international regulations are changing the CFD market. It also provides an overview of the main tools and services that trading platforms are offering that are driving the social trading to become a reference social media in the financial field. Finally, the paper examines some possible challenges that the social trading could face following the new regulations and market trends in order to protect investors from eventually adopting insane asset allocation strategies.
