G Department of Commerce & Business Administration, Lyallpur Khalsa College, Jalandhar.
Online published on 22 March, 2012.
Competition is essential for increasing the potential of an economy to be competitive globally which compels organisations to explore new ways to increase their efficiency by extending their international reach to new markets. Globalisation has opened vast opportunities as well as challenges of fierce competition in developing economies. Survival and growth in such an environment require achieving global competitiveness. Since globalisation has changed and opened up the world as a market place for us, be it for products, people or financial resources, so to capitalize on this opportunity, organizations have to be moulded to become globally competitive. The present research paper focuses on the various parameters, challenges and competitive strategies for strengthening the organizational competitiveness in transition economies in the realm of global competition as well as exploring the further area of research in this context.
Competition, Globalisation, Competitiveness, Issues of Future Research