A comparison of customers’ attitude towards watches in Tamilnadu with special reference to HMT and Titan

This paper focuses on the customers’ attitude towards HMT and TITAN watches in Tamilnadu. This study covers four major regions of Tamilnadu namely Chennai, Coimbatore, Madurai and Trichirappalli during the period April 2010 – March 2011 and it attempts to evaluate the attitude of customers. Reasons for choosing the watches under study, selection of models, after sales services and purchasing power are the parameters used to measure the attitudes of customers in Tamilnadu. TITAN and HMT watches secured first and second places in the market respectively. Market share of TITAN watches is 53% HMT watches 30% and other brand 17% only.