Financial factors influence on selection of mutual fund schemes (a study on awareness and adoption of different financial factors)

This paper presents mutual fund investors awareness and adoption of different mutual fund schemes with different financial factors. Occupation, income has some influences on selection of savings products, the quantum of savings is also expected has some influence on awareness and adoption of mutual fund schemes. Most of the times it is seen that the people who are in higher tax bracket go for different investment and savings instruments. 350 respondents have been selected for this study, for three districts and five schemes in the Andhra Pradesh. The chi-square test has adopted to examine the association between the different financial factors with the awareness and adoption of the mutual fund schemes.